Search Benchmarks for 2022

Wordstream's 2022 Search Benchmarks

Wordstream have published their annual search engine advertising benchmarks report. The data is for North America, and only for a large sample of campaigns running on Google Ads & Microsoft Ads over a 12 month period. It provides directionally useful data that you can use for forecasting.

  • Key Trends
  • - Cost Per Lead has seen an average overall YoY increase of 19%
  • - Conversion Rate has seen an average overall YoY decrease of 14%
  • - Average CPC has increased 2% YoY
  • - CTR has stayed flat YoY

Click image able to go to the full report