Wordstream's 2022 Search Benchmarks
Wordstream have published their annual search engine advertising benchmarks report. The data is for North America, and only for a large sample of campaigns running on Google Ads & Microsoft Ads over a 12 month period. It provides directionally useful data that you can use for forecasting.
- Key Trends
- - Cost Per Lead has seen an average overall YoY increase of 19%
- - Conversion Rate has seen an average overall YoY decrease of 14%
- - Average CPC has increased 2% YoY
- - CTR has stayed flat YoY