Master the New Era of AI-Driven Search Strategy
In 2026, the "search bar" has evolved into a "creative canvas." With the retirement of legacy advertising tools like Dynamic Search Ads (DSA) and the rise of AI Max and Performance Max, success in digital advertising no longer comes from manual keyword bidding, instead it comes from strategic AI orchestration between paid and organic content (GEO).
I help companies bridge the gap between powerful automation and human business intelligence. I can guide you and your team in the transition from simply capturing demand to creating it through the deployment and mastery of advanced, AI-powered Google products and ecosystems, both existing and emerging.
The BeFoundMore Advantage: With over 25 years of experience, I have navigated every major shift in Search history. My approach in 2026 focuses on Predictive Analytics and Conversion-Led Growth. Whether your budget is $5,000 or $300,000, I ensure your AI-driven campaigns are transparent, measurable, and most importantly profitable.
My Core 2026 Service Offerings
AI Max for Search: The Evolution of Intent
Google has changed how Search functions and in 2026 AI Max is now the engine behind high-performing Search campaigns.
Unlike legacy systems, AI Max combines your landing page data, asset-based targeting, and real-time intent signals to find conversions that traditional keyword targeting would have missed.
• Precision Control: I help you steer AI Max with advanced brand and location controls.
• Text Customization: Leveraging generative AI to assemble headlines and descriptions that match user intent in real-time.
• Final URL Expansion: Strategically sending users to the most relevant pages of your site, not just a static landing page.
Performance Max: Cross-Channel Dominance
Performance Max is no longer an experiment; it is the bedrock of Google’s Search inventory. You need to optimize your PMax campaigns across YouTube, Gmail, Search, and Display to ensure your brand is visible wherever your audience explores.
• Feed-Based Product Precision: Segmenting your product feeds by profit margin to maximize ROAS.
• Audience Signal Sculpting: Using your first-party data to "train" the AI on who your most valuable customers are.
Why Your AI Search Strategy Needs a Human Pilot
Google’s AI is powerful, but it is not a "set-it-and-forget-it" solution. Automated systems can easily overspend on low-quality queries without expert oversight.
I help provide the "Strategic Guardrails" through:
• Google AI Certified Expertise I work hard to stay on top of the latest developments with the Google suite of AI tools, and am a Certified Google AI Professional, as well as Google Ads Certified since 2012
• AI Audits & Mentoring: If you have an in-house team, I provide unbiased reviews to ensure your AI models aren't "hallucinating" spend or cannibalizing your brand terms.
• Topical Authority: Shifting your strategy from narrow keywords to "Topical Expertise" to ensure you appear in AI Overviews and conversational search results.
• First-Party Data Strategy: In a privacy-first world, I help you leverage your own data to fuel AI performance.
