Technical SEO - Audit & Optimization
The Real Science of Search Engine Optimization
Technical SEO focuses on the backbone and structure of your website; from your web server (hosting) to the coding and layout (structure) of the public-facing pages, and is my favourite area of SEO and where I focus on the most.
Technical SEO is fact-based and involves testing to identify problems and issues, and then fixing them to achieve results. This area of SEO is entirely within your control and forms the critical foundation of a well-optimized website.Technical SEO is not generally focused on your content, keywords or readability. Those are On-Page SEO factors, which along with Technical and Off-Page, form the 3 key areas of search engine optimization.
Off-Page Optimization is focused on external link-building, which can include social media, reputation and trust. Those fundamentals are generally the same for Bing and Yahoo and if you rank well in Google you should also do well in the others.
With the constantly changing, ever-increasing complexity and competition of ad platforms, you need an experienced professional to get the most out of your SEO budget through honest, transparent and measurable strategies and best practices.